MERCHANDISE

MUSIC & SPORTS MERCHANDISE

I created a series of music and sports apparel concepts, translating artist imagery, album references, and team identities into wearable collections. Each direction combines typography, illustration, color, and garment selection to give familiar references a new expression.

THE CHALLENGE

The challenge was to create pieces that feel connected to the artist or team while offering something beyond a logo on a shirt. I explored graphic scale, placement, and garment styles to build collections with variety and a clear visual identity.

MUSIC MERCHANDISE

These self-initiated concepts explore how an artist’s visual world can extend into apparel. Album artwork, photography, lyrics, and tour references informed distinct directions across tees, hoodies, and sweatshirts.

REMI WOLF - BIG IDEAS TOUR 2024
Playful illustrations, oversized lettering, and contrasting colors bring the energy of Big Ideas into a coordinated apparel collection. Cream and green baseball tees sit alongside purple and charcoal pieces, balancing expressive graphics with relaxed silhouettes.

REMI WOLF - THE MUD TOUR 2026/27
This collection pairs bold tour lettering and portrait graphics with loose, hand-drawn details. Black, brown, cream, and dusty pink create a varied palette, while recurring motifs connect the tees and hoodies.

OLIVIA RODRIGO - GUTS WORLD TOUR 2024
Purple, black, and white anchor a collection inspired by the attitude of GUTS. Distressed lettering, star motifs, and photo collages carry across oversized tees, a hoodie, and a ringer tee, combining a nostalgic concert aesthetic with playful details.

ETHEL CAIN - RADIO CITY MUSIC HALL 2025
I developed apparel concepts centered on Ethel Cain’s Radio City Music Hall performances, combining imagery inspired by her music with references to the venue. Ornate lettering, faded textures, and muted earth tones connect the tees and hoodie, creating a collection that feels specific to the shows.

SPORTS MERCHANDISE

These self-initiated apparel concepts explore the identities of the New York Knicks, Los Angeles Dodgers, and Kansas City Chiefs. Each direction combines recognizable team colors and sports references with graphic treatments designed for everyday wear.

NEW YORK KNICKS
Orange and blue connect a collection of graphic tees and a statement jacket. Oversized lettering, basketball imagery, and New York references bring different expressions of the team’s identity across light and dark garments.

LOS ANGELES DODGERS
Classic baseball lettering meets washed graphics and illustrated details in a blue, cream, and charcoal palette. The collection moves between bold team statements and more relaxed treatments, including a palm tree graphic that connects the apparel to Los Angeles.

KANSAS CITY CHIEFS
Vintage football graphics and distressed lettering bring a nostalgic direction to a red hoodie and washed charcoal tee. The team’s red and gold palette connects both pieces, with different graphic scales adapted to each garment.

REFLECTION

Designing these collections pushed me to consider how graphics and garments work together. A composition that feels balanced on a tee needs a different approach on a hoodie or jacket. Moving between music and sports also helped me explore how much an identity can change while remaining recognizable through color, typography, and imagery.