CYRUS GARMATTER
PRESENTATION DESIGNFinance, Healthcare & Technology
REBRAND IDENTITYVeltz Law
SKIN DEFENSE PRIMER CAMPAIGNGrown Alchemist
PACKAGING DESIGNBubble Boy
CAPSULE COLLECTIONNike
VISUAL IDENTITYEvolve Music Festival
PACKAGING DESIGNDelish
MERCHANDISEMusic & Sports
HANDCRAFTRamones
UI/UX DESIGNTHR/*V
POSTER SERIESTribeca Film Festival
LOOKBOOKMelissa


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BUBBLE BOYBRANDING & PACKAGING DESIGN
Bubble Boy is a branding and packaging concept for a sparkling water range with four flavors: Pear Frost, Banana Split, Pom Party, and Watermelon Punch. I developed the identity around fruit illustrations, contrasting colors, and the tagline “The only boy you need.” The project brings together can labels, a variety carton, campaign graphics, social media, and a proposed website.
THE CHALLENGE
Sparkling water is a crowded shelf, and most brands look the same: clean white cans, thin type, and a focus on what the drink doesn't have, like sugar and calories. The challenge was to make a zero-calorie drink feel like a treat, with enough personality to stand out from across the aisle. Each flavor also needed to be recognizable at a glance, while the four cans still read as one family, whether on a shelf, in a multipack, or on a phone screen.
BRAND IDENTITY
I built the identity around a rounded wordmark, fruit illustrations, and a dedicated color pairing for each flavor. Archivo provides a clear typographic hierarchy, balancing the irregular lettering of the logo. Cropped illustrations and enlarged wordmarks create variation across layouts, while short messages connect the brand’s playful tone to the idea of choosing your type.
PACKAGING DESIGN
I developed a shared layout for the four can labels, keeping the wordmark and flavor name prominent while organizing nutrition, ingredients, and supporting information around the wrap. Each flavor uses contrasting front and back colors, with fruit patterns connecting the panels. This approach gives the cans a consistent structure while allowing each one its own visual character.

The variety carton, The Boy Band, brings together three cans of each flavor. Blue anchors the front panel, while individual color blocks introduce the full range. Illustrations and supporting messages continue across the top, sides, and back, extending the identity around the assembled pack.
MEET THE BOYS
I gave each flavor a personality to guide its imagery and copy: Pear Frost is the cool one, Banana Split the sweet one, Pom Party the party one, and Watermelon Punch the summer fling. Product compositions pair the cans with their corresponding fruit and colors, introducing the range through a consistent set of images.
LAUNCH CAMPAIGN
I extended the identity into a poster series built around flavor personalities, large product images, and direct headlines. Handheld compositions and flavor pairings introduce variation while retaining the same typography, illustrations, and color relationships. A photographic series places the cans in summer settings, with proposed street placements showing how the campaign could appear in context.
SOCIAL MEDIA
I adapted the system into an Instagram feed combining typographic posts, fruit illustrations, product compositions, and summer photography. Changes in scale and image treatment create variety within the grid, while consistent colors and copy connect the posts to the packaging. Animated Stories introduce the flavors through image reveals, transitions, and interactive prompts.

DIGITAL PRESENCE
I developed a proposed website around flavor discovery, the variety pack, and finding the product nearby. Large headlines and fruit illustrations carry the identity into the opening section, while product cards organize the four flavors. Photography connects the product information to the wider campaign, with clear entry points for shopping and locating stockists.
REFLECTION
Developing Bubble Boy across packaging and campaign applications made me consider how much variation the identity could support while remaining consistent. The can labels established the core relationships between color, illustration, and typography, which I then adapted to larger compositions and moving content.

The next step would be to produce physical packaging prototypes to check scale, legibility, color, and how the artwork meets at folds and seams. Those observations would guide refinements to the labels and carton before preparing the artwork for production.
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